On January 28th, 1848, the California Gold Rush began and brought with it a rush of prosperity, population boom, and also gave any individual who participated a chance to make their own mark in life.
At the beginning of this Gold Rush, a system of "staking claims" was developed and it is that system that we base our fashion motto on and we celebrate this by bringing to the world an apparel brand that can speak for you while being uber stylish.
The 1848 Attire brand is about saying what you feel while also looking great!
1848 Attire. Voices through Fashion. Stake Your Claim!